Professional Diploma Programs

Introduction:
New Media Academy (NMA) and the Mohammed Bin Rashid School of Government (MBRSG) are pleased to introduce the Executive Diploma in Government Digital Communication. This program aims to improve, enhance, and develop the skills and capabilities of government digital communications professionals and increase the efficiency of communication channels across government and federal entities in the UAE as well as their counterparts in the Arab region.

Program Objectives:

1. Know the governmental direction and governments of the future.

2. Recognize the extent of digital transformation in organizations.

3. Motivate communications teams to follow best practices.

4. Stay up to date on changing technology and platforms.

5. Ensure that your messages reach your intended audience.

6. Manage the entire digital communications ecosystem.

7. Learn and develop impactful digital communications.

8. Create a digital marketing and measurement strategy.

9. Develop social media strategies that are in line with government objectives.

10. Implement a digital media strategy plan.

11. Prepare crisis plans that manage communications and protect the organization.